Client: Hilton Hotels
Position: Marketing Manager
Location: McLean, VA (HYBRID)
Contract Length: 6 Months
Pay Rate: $35 - $45/hr
About Hilton
Hilton is one of the largest and fastest growing hospitality companies in the world, with more than 5,600 properties with more than 913,000 rooms in 113 countries and territories. In the nearly 100 years since our founding, we have defined the hospitality industry and established a portfolio of 17 world-class brands, including our flagship Hilton Hotels & Resorts brand, which is the most recognized hotel brand in the world. We have more than 85 million members in our award–winning customer loyalty program, Hilton Honors.
Position Statement:
The Manager, Influencer Marketing will be responsible for building out and managing best-in-class influencer programming and strategies that extend the reach of Hilton’s portfolio of brands and add cultural fuel to Hilton’s marketing overall. You will be responsible for leading day-to-day planning and execution of small and mid-sized influencer programs, in addition to supporting large scale activations. This is an opportunity to develop and expand a new, critical function for Hilton and its brands.
You will be a true expert in the influencer and creator space, be well versed in internet and pop culture and have a strong understanding of how to identify, activate and nurture influencers and creators. You will also consult in all aspects of influencer marketing cross-organizationally, guiding Hilton stakeholders in achieving their objectives and conceptualizing new ideas for influencer activations. Additionally, you will serve as the day-to-day lead for our various influencer tools and agencies, working to develop briefs, source talent, build reports and provide consistent learnings and best practices with the organization.
Position Summary:
• Build and maintain direct, on-going relationships with key, emerging talent and established talent while creating an expansive roster across specific verticals.
• Partner with external stakeholders (influencers, creators, talent) and internal Hilton teams (Social, Paid, Brand Marketing, Comms, etc.) to create impactful influencer campaigns that drive social conversation.
• Assist in the execution of Hilton’s Influencer Marketing strategy and rollout of process around the strategy
• Lead all aspects of influencer sourcing, program development and execution, bringing ideas to life through successful project management while ensuring on-brand execution.
• Serve as day-to-day lead with influencer tool/agencies; managing budgets, writing briefs, reviewing content and producing reports.
• Partner with tool/agencies to lead influencer outreach, working to support creator goals and understanding how to match needs of talent with business plans and objectives.
• Be the key point of contact for all things involving influencer marketing measurement, benchmark establishment, affiliate marketing, and strategic reporting and analysis.
• Support logistical needs of influencer programs, including booking rooms, travel and payment.
• Identify and evaluate new social content opportunities with key influencer partners.
• Build and maintain Hilton’s database of influencers and creators across verticals.
• Assist with Influencer gifting initiatives, ensuring FTC compliant messaging.
• Educate corporate and hotel-level teams on how to optimize influencer campaigns via playbooks and toolkits.
• Have a deep understanding of Hilton brands and target audiences and be able to recommend influencers and creators that share similar interests and values.
• Collaborate with regional markets to build global influencer campaigns leveraging relevant social platforms.
• Strong communicator that can develop complex strategy and creative presentations to lead and present to key stakeholders
• Work with Paid Social team to whitelist and boost influencer content as necessary.
Qualifications
The success in this role will demonstrate itself through the following attributes and skills:
Required Qualifications
We believe the success in this role will demonstrate itself through the following attributes and skills:
• Ability to evaluate talent on brand fit against a set of criteria.
• Experience in influencer or talent management preferred.
• Self-starter who is passionate about digital and social channels
• Proven ability to maintain and lead working relationships with external stakeholders such as influencers, publicists, agents, managers, etc.
• Track record of bringing big and new ideas to life
• Strong ability to collaborate, build positive partnerships and influence in a highly matrixed environment
• Creative problem solver with a passion for developing and delivering big ideas
• Dedication to holding a high standard of excellence, with steadfast attention to detail
• High level of integrity, flexibility, and initiative
To fulfill this role successfully, you should demonstrate the following minimum qualifications:
• Four to six (4-6) years of professional experience, preferably in social or digital media
• Experience working in the influencer or talent management space either directly with creators or developing related campaigns and programs
• Management experience preferred
• Experience collaborating with internal partners and external agencies/partners/talent
• Experience in campaign management and execution
• < 10% Travel; May require working outside of business hours
It would be useful in this position for you to demonstrate the following capabilities and distinctions:
• BA/BS Bachelor’s Degree
• Experience with social media management, social listening, and social analytics tools (Sprinklr, Khoros, Sprout, Brandwatch, etc.)
